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AAPL vs GOOG

Comparing Apple Inc. (AAPL) and Alphabet Inc. (GOOG) across valuation, profitability, financial health, growth, performance, and analyst metrics.

Price & Valuation

AAPL
Metric
GOOG
$255.69
Price
$304.34
$3.76T
Market Cap
$3.68T
32.32
P/E Ratio
28.21
43.06
P/B Ratio
8.68
8.69
P/S Ratio
8.96
5.48
PEG Ratio
4.10
75.21
EV/EBITDA
84.04

Profitability

AAPL
Metric
GOOG
$7.91
EPS
$10.79
+1.60%
ROE (TTM)
+0.35%
+0.31%
ROA (TTM)
+0.22%
+0.47%
Gross Margin
+0.60%
+0.32%
Operating Margin
+0.32%
+0.29%
Net Margin
+0.30%

Financial Health

AAPL
Metric
GOOG
1.03
Debt/Equity
0.17
0.97
Current Ratio
2.01
1.12
Beta
1.11

Dividends

AAPL
Metric
GOOG
Dividend Yield
+0.09%
Payout Ratio
+0.07%

Growth

AAPL
Metric
GOOG
+0.18%
EPS Growth (YoY)
+0.32%
+0.18%
Revenue Growth (YoY)
+0.20%

Performance

AAPL
Metric
GOOG
+0.79%
1 Day
-2.29%
-5.95%
1 Month
-6.43%
-4.25%
YTD
-1.27%
1 Year

Analyst

AAPL
Metric
GOOG
2.00
Analyst Score
3.00
$312.17
Target Consensus
$356.91

This side-by-side comparison of Apple Inc. (AAPL) and Alphabet Inc. (GOOG) covers key financial metrics including valuation ratios, profitability margins, balance sheet strength, dividend yields, growth rates, price performance, and analyst consensus. Green-highlighted values indicate the "winner" for each metric — higher is better for profitability and growth metrics, while lower is better for valuation and risk metrics. Use the free stock screener to compare any stocks across dozens of fundamental and technical filters.